Suraya Group, LLC
Empowering Communities and Clinical Research Ecosystems Through Purposeful Collaboration
About US
Suraya Group is a strategic consultancy at the intersection of clinical research, healthcare innovation, and ethical business development.
Founded and led by Dr. Rasha Babikir, an accomplished leader with over 20 years of experience in clinical research, strategic partnerships, and health equity. Suraya Group brings visionary leadership and a track record of driving sustainable, inclusive solutions.
Our work spans global markets with a commitment to transparent agreements, inclusive growth models, and ethical frameworks that bridge both for-profit and nonprofit sectors. We specialize in empowering emerging research ecosystems, fostering industry collaborations, and building capacity among underrepresented populations in the global clinical trial landscape.
Our Vision
Suraya Group envisions a global clinical research landscape where innovation is inclusive, partnerships are ethical, and communities are empowered.
We strive to be the foremost catalyst for growth in clinical research by bridging the gap between Sponsors, CROs, and diverse, high-performing sites. Through strategic business development, education, and culturally competent engagement, we aim to shape a future where every trial reflects the diversity of the real world—and every stakeholder contributes to meaningful, sustainable progress in healthcare.
Our Mission
At Suraya Group, our mission is to accelerate progress in clinical research and global healthcare by building equitable, transparent, and sustainable partnerships.
We work to ensure that innovation in medicine reaches all communities—especially those historically underrepresented—by supporting research capacity-building, strategic site development, and impactful collaborations across borders.
We strive to dismantle systemic barriers and bring forward culturally competent solutions that benefit both sponsors and underserved populations, aligning business goals with measurable social impact.
Services
Strategic Advisory & Business Development for CROs, Sponsors & Clinical Research Networks
At Suraya Group, we specialize in delivering high-impact, personalized business development and advisory services to Sponsors, CROs, and research networks looking to grow smarter, scale ethically, and achieve inclusive clinical trial outcomes. Our offerings are designed to unlock site potential, enhance trial diversity, and build meaningful collaborations rooted in transparency and sustainability.
Our expert-led services include:
- Site Identification & Feasibility Optimization
Leverage our extensive site network and data-driven tools to identify high-performing clinical trial sites—including those with proven capability and access to underrepresented populations. We assess protocol alignment, investigator experience, and operational readiness to reduce screen fail rates and accelerate startup timelines.
- Diversity-Focused Recruitment Strategy
We help you design and implement DEI-focused recruitment frameworks using real-world community engagement tactics, cultural competency models, and our own field-tested initiatives such as Inclusive Bites and MENA/MENSA taskforces. Achieve real diversity—not just in metrics, but in meaningful representation.
- Partnership Structuring & Contract Strategy
We guide Sponsors and CROs in structuring enforceable, ethical agreements with clinical trial sites. Whether it’s startup budgeting, diversity grants, or risk-sharing models, we help you develop partnerships that are equitable, transparent, and designed to last.
- Global Site Readiness & Capacity Building
Through our regional networks—including leadership roles in MENASA Group—we support the development of emerging research markets by engaging research-naïve investigators, providing training, and aligning site capacity with study pipeline needs. Our global readiness assessments prepare you for sustainable scale.
- Strategic Relationship Development
Suraya Group acts as a conduit between Sponsors/CROs and elite, diverse site networks. Whether you need support for a single protocol or are building out a regional site engagement strategy, we deliver targeted insights and facilitate strong, long-term partnerships with sites that align with your therapeutic and operational needs.
- Advisory Packages & Retainers:
We offer flexible engagement models including:
1. Single-session consultations: for feasibility or
recruitment strategy.
2. Project-based support: for study launch, site
onboarding, or protocol-specific matchmaking.
3. Monthly retainers: for ongoing BD advisory,
market intelligence, & site engagement planning.